Schedule

MONDAY, MAY 11, 2020–CRUSONIA FIELD DAY AT AGRICENTER powered by AGLAUNCH

BUSES DEPART PEABODY HOTEL for AGRICENTER INTERNATIONAL

MORNING TOURS

LUNCH at the Hospitality Room

ONSTAGE DISCUSSIONS

FIELD DEMOS

BUSES RETURN TO PEABODY

OPENING RECEPTION–Cotton Exchange

TUESDAY, MAY 12, 2020–PLENARY SESSIONS AT THE PEABODY
GRAND BALLROOM A,B,C

BREAKFAST

OPENING REMARKS–Carter Williams, CEO, iSelect Fund
The US spends $1.5T each year on food, and $1T on cardiovascular and diabetes related illness. Healthcare cost is driven by food choices. Our base food system of soy and corn provide cheap calories at scale. In contrast, our quality food system of vegetables, quality meat, and fruit is healthy and nutritious but costs more. Those with access to quality food are healthier. Food is Health. Consumers are seeking better answers, putting pressure on food companies. Creating new demand. Consumers are pushing for change. Traditional brands are stumbling to react. The market could reach a “Flip the Switch” moment where consumers drive changes in demand faster than incumbents can react. Entrepreneurs will fill the vacuum. As new opportunities emerge, farmers will react, deploying new technology that reduces cost and speeds new crops. Consumers want more variety and farmers will use innovation to offer more diverse choices. As markets, technology and climate shift, so will production. Innovation allows North Dakota farmers to grow avocados, and Vietnam to grow corn. Advantage will shift. Supply chains will shorten. Profits will move around the value chain. The new food system is emerging. It will be different, it will be better, it will cost less, it will be healthier, and its geography will change.

KEYNOTE CONVERSATION

FOOD IS HEALTH
400k years of human evolution produced an amazing biological system that survived and thrived without doctors, hospitals or MRIs. The modern food system disrupted nature, reducing starvation but increasing cardiovascular disease and diabetes. With genetic sequencing, broader research, big data, and better insight, leading researchers are discovering a more complex symbiosis between our gut and our brain, the dynamics of bioavailability, and the complement of micronutrients. Food is health. Food is the source and solution of diabetes. Healthcare is the cost of failure in food. Cancer has links to sugar. Alzhimers may be linked to diet. Autism could be tied to our gut biome. There are many unknowns, but the leading researchers, entrepreneurs, and investors will offer insight into how food is health.

BREAK

FOOD IS HEALTH SOLUTION PROVIDERS
Solutions Presentations
These are 10 minute Ted Talk-like presentations with video on the Main Stage.
These should be the most compelling and polished Participants culled from the
Solutions Showcase and tie back directly to the Food Is Health conversation.

Solution Provider #1

Solution Provider #2

Solution Provider #3

FOOD SYSTEM C – Affordable, Healthy and Prosperous
Current food is either cheap and unhealthy, or healthy and expensive. While cell phones, computers, and TVs get cheaper and better, quality affordable food at scale is elusive. It is time for a new food system, System C, that ends starvation, cardiovascular disease and diabetes. A system where good costs less than bad. The diversity of taste and preferences in the market represent unmet latent demand. Farms are disrupting the value chain. Retailers are displacing CPG companies. The old system is trapped in convention of incumbents and scale. The new system is driven by consumer demand. We are on the edge of a “Flip the switch moment” where new demand and investment will realign the food system. Some incumbents will lose, and some will win. New leaders will emerge. Production will change. But in a predictable way if you understand System C.

Buffet Lunch served in the Grand Ballroom

Lunch Presentations

FOOD SYSTEM C SOLUTION PROVIDERS
Solutions Presentations
These are 10 minute Ted Talk-like presentations with video on the Main Stage.
These should be the most compelling and polished Participants culled from the Solutions Showcase and tie back directly to the Food System C conversation.

Solution Provider #4

Solution Provider #5

Solution Provider # 6

Interactive Conversation with the Audience and wrap up of Day 1 led by Carter Williams with Conversation Leaders

Participants make their way to buses for Impact in Action afternoon
Programming Session/Tours/Cocktail Reception at the Crosstown Concourse featuring Church Health and UnitedHealth Group

IMPACT IN ACTION: Onstage Conversation focused on Food is Health & Food System C

Concurrent tours of Crosstown Concourse

Cocktail Hour at Crosstown Concourse

Reboard buses for return to Peabody

SALON DINNERS
Invitation-only Sponsor-hosted Dinners at Memphis Restaurants:

WEDNESDAY MAY 13, 2020–PLENARY SESSIONS AT THE PEABODY GRAND BALLROOM A,B,C

BREAKFAST

OPENING REMARKS

KEYNOTE

1-On-1 Conversation

IS THIS THE FLIP THE SWITCH MOMENT?
Markets remain the same until they do not. Did you know you needed better phone service in 1980? A computer in 1990? A cell phone in 2000? An iPhone in 2010? Before radical change, things seemed normal. Then, a moment later, someone flipped the switch. What is normal is old. What is new is convention. And in this moment of exponential growth, incumbents are eliminated. And new starts lead. We saw the first tremor in the run up of Beyond Meat. Consumers want better, healthier and cheaper product. Do they want it a little or a lot? What is their latent demand for something new? We will learn from those that survived other major “Flip the Switch” moments and showcase the signals to watch for the coming change in food. Maybe it will be fast, maybe it will be slow.

IS THIS THE FLIP THE SWITCH MOMENT? SOLUTION PROVIDERS
These are 10 minute Ted Talk-like presentations with video on the Main Stage.. These should be the most compelling and polished Participants culled from the Solutions Showcase and tie back to the Is this the Flip the Switch Moment? conversation.

Solution Provider #7

Solution Provider #8

Solution Provider #9

BREAK

SEASON OF CHANGE: HOW A PERFECT STORM OF EXTERNAL CHALLENGES IS DRAMATICALLY CHANGING WHAT IS GROWN AND WHERE
Challenges ranging from climate change, the cost and availability of resources (like labor, water, energy), and changing consumer preferences to increased regulation and geopolitical risk are making it much harder for agriculture to continue to thrive in some traditional growing regions– particularly in California and Australia. But with crisis comes new opportunity. Innovations in genetics, new growing methods (like indoor), and supply chains are creating new chances for regions like the Mississippi Delta to thrive even as private equity is buying land around the world seeking the new Salinas Valley. How can growing regions like the Delta minimize the kind of headwinds California and Australia agriculture are facing and challenge these incumbents as agriculture powerhouses in this new era?

SEASON OF CHANGE SOLUTION PROVIDERS
Solutions Presentations
These are 10 minute Ted Talk-like presentations with video on the Main Stage.. These should be the most compelling and polished Participants culled from the Solutions Showcase and tie back to the Season of Change conversation.

Solution Provider #10

Solution Provider #10

Solution Provider # 12

Buffet Lunch served in the Grand Ballroom

Lunch Presentations

FARM OF TOMORROW
Each year farmers seek better yield and performance, which simply increases supply, and drives down market price. A race to the bottom. But a few farmers see a better way, altering practices, changing crops, and working with new customers. With increased consumer demand for choice, the Farm of Tomorrow can differentiate its product. It can use new technology to enhance value. But where will value come from? Should farms vertically integrate? How do they learn about new technology? How do they scale. Should they outsource decisions to service providers, or can they shape their own future? This is a discussion of real producers in control of their future, focused on practical opportunities that grow profits and sales.

FARM OF TOMORROW SOLUTIONS PROVIDERS
Solutions Presentations
These are 10 minute Ted Talk-like presentations with video on the Main Stage. These should be the most compelling and polished Participants culled from the Solutions Showcase and tie back to the Farm of Tomorrow conversation.

Solution Provider #13

Solution Provider #14

Solution Provider #15

Interactive Conversation with the Audience and wrap up of day #2 led by the Conversation Leaders

Closing Remarks and Wrap-up of overall Forum–things to think about in the coming months. Homework assignments. Preview of upcoming Webinars.

Solutions Showcase

CLOSING RECEPTION–Judge’s Tent, Memphis in May World Championship of Barbeque Cooking Contest