Agenda 2020

Monday, May 11

CRUSONIA FIELD DAY AT AGRICENTER powered by AGLAUNCH*

Join us and other Forum participants for an exclusive value added event: Crusonia on the Field Day powered by AgLaunch during which you’ll enjoy a delicious Networking Lunch at Agricenter International complete with Programming before heading out for a series of in-field demos featuring innovative agtech startups curated by AgLaunch. We will provide transportation To/From Agricenter International and the Peabody Hotel.

* This is a value-added Networking program available to the first 125 Registrants for an additional $150 each.

  1. BUSES DEPART PEABODY HOTEL for AGRICENTER INTERNATIONAL

  2. LUNCH at the Agricenter Hospitality Room

  3. ONSTAGE DISCUSSIONS

  4. FIELD DEMOS

  5. BUSES RETURN TO PEABODY

  6. OPENING NETWORKING RECEPTION
    The Cotton Museum at the Memphis Cotton Exchange

Tuesday, May 12

PLENARY SESSIONS AT THE PEABODY GRAND BALLROOM A,B,C

  1. BREAKFAST

  2. WELCOME: Paul Noglows, President and Executive Director, Crusonia on the Delta

  3. OPENING REMARKS–Carter Williams, CEO, iSelect Fund
    The US spends $1.5T each year on food, and $1T on cardiovascular and diabetes related illness. Healthcare cost is driven by food choices. Our base system of soy and corn provide cheap calories at scale. In contrast, our quality food system of vegetables, quality meat, and fruit is healthy and nutritious but costs more. Those with access to quality food are healthier. Food is Health. Consumers are seeking better answers, putting pressure on food companies. Creating new demand. Consumers are pushing for change. Traditional brands are stumbling to react. The market could reach a “Flip the Switch” moment where consumers drive changes in demand faster than incumbents can react. Entrepreneurs will fill the vacuum. As new opportunities emerges, farmers will react, deploying new technology that reduces cost and speeds new crops. Consumers want more variety and farmers will use innovation to offer more diverse choices. As markets, technology and climate shift, so will production. Innovation allows North Dakota farmers to grow avocados, and Vietnam to grow corn. Advantage will shift. Supply chains will shorten. Profits will move around the value chain. The new food system is emerging. It will be different, it will be better, it will cost less, it will be healthier, and its geography will change.

  4. KEYNOTE
    Dr. Robert Lustig, American pediatric endocrinologist and Professor of Pediatrics In the Division of Endocrinology at the University of California, San Francisco

  5. 1-On-1 Conversation
    Dr. Lustig and Carter Williams, CEO, iSelect

  6. FOOD IS HEALTH
    400k years of human evolution produced an amazing biological system that survived and thrived without doctors, hospitals or MRIs. The modern food system disrupted nature, reducing starvation but increasing cardiovascular disease and diabetes. With genetic sequencing, broader research, big data, and better insight, leading researchers are discovering a more complex symbiosis between our gut and our brain, the dynamics of bioavailability, and the complement of micronutrients. Food is health. Food is the source and solution of diabetes. Healthcare is the cost of failure in food. Cancer has links to sugar. Alzhimers may be linked to diet. Autism could be tied to our gut biome. There are many unknowns, but the leading researchers, entrepreneurs, and investors will offer insight into how food is health.
    Conversation Leader/Moderator: Michelle Gloeckler, 30 year Retail and Consumer Goods C-level Executive, Walmart, Hershey’s

    • Erin Wiggins, Director Digital/Physical Transformation of Health & Wellness at Walmart
    • Dr. Robert Lustig, American pediatric endocrinologist and Professor of Pediatrics in the Division of Endocrinology at the University of California, San Francisco
  7. NETWORKING BREAK

  8. FOOD IS HEALTH SOLUTION PROVIDERS
    Solutions Presentations
    These are 10-minute Ted Talk-like presentations with video on the Main Stage that share with the Forum interesting solutions to the challenges in Food, Ag and Health that are limiting adoption or progress in a specific area. We are looking for Presenters who can clearly articulate those challenges and solutions to the Forum in a concise way that fosters discourse and collaboration with the goal of improving the overall Food System. These are not sales pitches and this is not a shark tank or competition and we encourage you to suggest compelling initiatives that you know of beyond your own company. We expect that most of the Solution Providers will solve a piece rather than the whole puzzle. We are looking for Presenters that are articulate, engaging and, most importantly, objective as opposed to promotional. We highly encourage the use of video to help illustrate the solution.

  9. Solution Provider #1

  10. Solution Provider #2

  11. Solution Provider: Ken Rubin, Chief Culinary Officer at Rouxbe Online Culinary School

  12. Current food is either cheap and unhealthy, or healthy and expensive. While cell phones, computers, and TVs get cheaper and better, quality affordable food at scale is elusive. It is time for a new food system, System C, that ends starvation, cardiovascular disease and diabetes. A system where good costs less than bad. The diversity of taste and preferences in the market represent unmet latent demand. Farms are disrupting the value chain. Retailers are displacing CPG companies. The old system is trapped in convention of incumbents and scale. The new system is driven by consumer demand. We are on the edge of a “Flip the switch moment” where new demand and investment will realign the food system. Some incumbents will lose, and some will win. New leaders will emerge. Production will change. But in a predictable way if you understand System C.
    Conversation Leader/Moderator: Natalie DiNicola, Chief of Staff, Benson Hill

  13. NETWORKING LUNCH
    Buffet served in the Grand Ballroom

  14. Lunch Presentations

  15. FOOD SYSTEM C SOLUTION PROVIDERS
    Solutions Presentations
    These are 10-minute Ted Talk-like presentations with video on the Main Stage that share with the Forum interesting solutions to the challenges in Food, Ag and Health that are limiting adoption or progress in a specific area. We are looking for Presenters who can clearly articulate those challenges and solutions to the Forum in a concise way that fosters discourse and collaboration with the goal of improving the overall Food System. These are not sales pitches and this is not a shark tank or competition and we encourage you to suggest compelling initiatives that you know of beyond your own company. We expect that most of the Solution Providers will solve a piece rather than the whole puzzle. We are looking for Presenters that are articulate, engaging and, most importantly, objective as opposed to promotional. We highly encourage the use of video

  16. Solution Provider #4

  17. Solution Provider: Matt Crisp, CEO, Benson Hill

  18. Solution Provider #6

  19. Interactive Conversation with the Audience and wrap up of Day 1 led by Carter Williams with Conversation Leaders

  20. Participants make their way to buses for Impact in Action afternoon
    Programming Session/Tours/Cocktail Reception at the Crosstown Concourse featuring Church Health and UnitedHealth Group

  21. IMPACT IN ACTION
    Keynote Conversation of Food is Health & Food System C
    (cont’d) with Introduction from Andy McCarroll, General Counsel, Southeastern Asset Management and Boardmember & Treasurer, Crusonia on the Delta

    • Dr. Deneen Vojta, Executive Vice President, Research & Development, UnitedHealth Group
    • Dr. Scott Morris, Founder & CEO, Church Health
  22. Concurrent tours of Crosstown Concourse

  23. NETWORKING Cocktails at Crosstown Concourse

  24. Reboard buses for return to Peabody

  25. SALON DINNERS
    Invitation-only Sponsor-hosted Dinners at Memphis Restaurants

Wednesday, May 13

PLENARY SESSIONS AT THE PEABODY GRAND BALLROOM A, B, C

  1. BREAKFAST

  2. OPENING REMARKS

  3. KEYNOTE
    Tyler Cowen, Economist, Professor and Author

  4. 1-On-1 Conversation
    Tyler Cowen & Carter Williams, CEO, iSelect

  5. CONVERSATION #3
    IS THIS THE FLIP THE SWITCH MOMENT?
    Markets remain the same until they do not. Did you know you needed better phone service in 1980? A computer in 1990? A cell phone in 2000? An iPhone in 2010? Before radical change, things seemed normal. Then, a moment later, someone flipped the switch. What is normal is old. What is new is convention. And in this moment of exponential growth, incumbents are eliminated. And new starts lead. We saw the first tremor in the run up of Beyond Meat. Consumers want better, healthier and cheaper product. Do they want it a little or a lot? What is their latent demand for something new? We will learn from those that survived other major “Flip the Switch” moments and showcase the signals to watch for the coming change in food. Maybe it will be fast, maybe it will be slow.
    Tyler Cowen, Economist & Author, Stubborn Attachments; Big Business
    Carter Williams, CEO, iSelect
    TBD
    TBD

  6. IS THIS THE FLIP THE SWITCH MOMENT? SOLUTION PROVIDERS
    These are 10-minute Ted Talk-like presentations with video on the Main Stage that share with the Forum interesting solutions to the challenges in Food, Ag and Health that are limiting adoption or progress in a specific area. We are looking for Presenters who can clearly articulate those challenges and solutions to the Forum in a concise way that fosters discourse and collaboration with the goal of improving the overall Food System. These are not sales pitches and this is not a shark tank or competition and we encourage you to suggest compelling initiatives that you know of beyond your own company. We expect that most of the Solution Providers will solve a piece rather than the whole puzzle. We are looking for Presenters that are articulate, engaging and, most importantly, objective as opposed to promotional. We highly encourage the use of video to help illustrate the solution.

  7. Solution Provider #7

  8. Solution Provider #8

  9. Solution Provider #9

  10. NETWORKING BREAK

  11. SEASON OF CHANGE: HOW A PERFECT STORM OF EXTERNAL CHALLENGES IS DRAMATICALLY CHANGING WHAT IS GROWN AND WHERE
    Challenges ranging from climate change, the cost and availability of resources (like labor, water, energy), and changing consumer preferences to increased regulation and geopolitical risk are making it much harder for agriculture to continue to thrive in some traditional growing regions – particularly in California and Australia. But with crisis comes new opportunity. Innovations in genetics, new growing methods (like indoor), and supply chains are creating new chances for regions like the Mississippi Delta to thrive even as private equity is buying land around the world seeking the new Salinas Valley. How can growing regions like the Delta minimize the kind of headwinds California and Australia agriculture are facing and challenge these incumbents as agriculture powerhouses in this new era?
    Conversation Leader/Moderator: Rob Trice, Founder and Partner, Better Food Ventures

    • A.G. Kawamura, Former California Secretary of Department of Food & Agriculture
    • John Butler, CEO, Agricenter International
    • Julia Kurnik, Director, Innovation Start-Ups at World Wildlife Fund
  12. SEASON OF CHANGE SOLUTION PROVIDERS
    Solutions Presentations
    These are 10-minute Ted Talk-like presentations with video on the Main Stage that share with the Forum interesting solutions to the challenges in Food, Ag and Health that are limiting adoption or progress in a specific area. We are looking for Presenters who can clearly articulate those challenges and solutions to the Forum in a concise way that fosters discourse and collaboration with the goal of improving the overall Food System. These are not sales pitches and this is not a shark tank or competition and we encourage you to suggest compelling initiatives that you know of beyond your own company. We expect that most of the Solution Providers will solve a piece rather than the whole puzzle. We are looking for Presenters that are articulate, engaging and, most importantly, objective as opposed to promotional. We highly encourage the use of video to help illustrate the solution.

  13. Solution Provider: Pete Nelson, Executive Director and President, AgLaunch

  14. Solution Provider #11

  15. Solution Provider # 12

  16. NETWORKING LUNCH
    Buffet served in the Grand Ballroom

  17. Lunch Presentations

  18. FARM OF TOMORROW
    Each year farmers seek better yield and performance, which simply increases supply, and drives down market price. A race to the bottom. But a few farmers see a better way, altering practices, changing crops, and working with new customers. With increased consumer demand for choice, the Farm of Tomorrow can differentiate its product. It can use new technology to enhance value. But where will value come from? Should farms vertically integrate? How do they learn about new technology? How do they scale. Should they outsource decisions to service providers, or can they shape their own future? This is a discussion of real producers in control of their future, focused on practical opportunities that grow profits and sales.
    Conversation Leader/Moderator: Rob Dongoski, Partner, Global Agribusiness Leader, EY

    • Dan Maycock, Former Tech Executive and Current Ag Industry Executive
  19. FARM OF TOMORROW SOLUTIONS PROVIDERS
    Solutions Presentations
    These are 10-minute Ted Talk-like presentations with video on the Main Stage that share with the Forum interesting solutions to the challenges in Food, Ag and Health that are limiting adoption or progress in a specific area. We are looking for Presenters who can clearly articulate those challenges and solutions to the Forum in a concise way that fosters discourse and collaboration with the goal of improving the overall Food System. These are not sales pitches and this is not a shark tank or competition and we encourage you to suggest compelling initiatives that you know of beyond your own company. We expect that most of the Solution Providers will solve a piece rather than the whole puzzle. We are looking for Presenters that are articulate, engaging and, most importantly, objective as opposed to promotional. We highly encourage the use of video to help illustrate the solution.

  20. Solution Provider #13

  21. Solution Provider #14

  22. Solution Provider #15

  23. Interactive Conversation with the Audience and wrap up of day #2 led by the Conversation Leaders

  24. Closing Remarks and Wrap-up of overall Forum–things to think about in the coming months. Homework assignments. Preview of upcoming Webinars.

  25. NETWORKING Reception in Solutions Showcase

  26. CLOSING NETWORKING RECEPTION
    Judge’s Tent
    Memphis in May World Championship of Barbeque Cooking Contest