De-commoditization of Agriculture
How do I differentiate myself? Contract farming to a CPG? Growing seed for a Big 4? New crops (peas, chickpeas, hemp, duckweed, cannabis)? How about high protein corn for Tostitos? How about high protein sorghum for an ethanol plant? How about high protein wheat? Why are we not planting crops that people want to buy?
Travis Potter – Tractor Soda
Kellee James – CEO, Mercaris
Shari Rogge-Fidler – CEO, Family Farms Group
Moderator: Rob Trice – Founder & Partner, Better Food Ventures